INSOURCE - conference on Professional Information Resources

Autor: Rainer Michaeli, DIE DENKFABRIK / Institute for Competitive Intelligence (ICI), Germany

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Abstract:

A basic question will be discussed in this presentation: What does it take for a company to make the most out of competitive intelligence? Are there any mystic formulas that define the "right" evolution of competitive intelligence activities? Despite numerous empirical research initiatives, the notion of "best practice" somewhat fails to capture all derivatives of established CI activities. This presentation will try to shed some light on organizational and process-related issues of real life CI by illustrating some genuine competitive intelligence case studies.

About author:

In 1993 Rainer Michaeli founded DIE DENK-FABRIK GmbH, a consultancy that specializes in competitive intelligence services and strategic consulting. Prior to this he worked in various industries in marketing, sales and R&D. In 2004 Mr. Michaeli founded the "Institute for Competitive Intelligence (ICI)" that offers a certified CI degree for CI professionals. He is a lecturer at the University of Darmstadt on “Competitive Intelligence”. Mr. Michaeli is author and co-author of several publications covering Competitive Intelligence topics, his text book “Competitive Intelligence”, published in 2005, achieved instant acclaim and become a Financial Times Germany Top 3 bestseller in 2006. He is a frequent speaker at conferences in Europe and the USA. Rainer Michaeli was an elected member of the board of SCIP (Society of Competitive Intelligence Professionals), the global organization for market and competitive researchers from 2003 to 2005. In 2003 he received the SCIP Catalyst award.

Author: Vladimír Karen, Albertina icome Praha s.r.o., Czech Republic

Author: Marydee Ojala, ONLINE: The Leading Magazine for Information Professionals, USA

Author: Dagmar Vránová, EPMA - European Projects & Management Agency, Czech Republic